What Is Social Media Marketing?
Social media marketing is commonly used for social media platforms to target and connect with your audience for branding, lead generation to get more sales and drive traffic to your website. This includes posting great content on your social media pages, engaging your followers & influencers, measuring your results success graph, and running social media advertisements.
The major players on social media platforms are Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, and Snapchat.
When Did Social Media Started?
Social media marketing firstly started with publishing. Many Businesses used to share their content on social media to drive traffic to their websites for more sales. Later social media has expanded far beyond being just a place to broadcast content.
Five Major Pillars of Social Media Marketing
Planning & Publishing
Listening & Engagement
Social media is being used in different ways like Conversations Analysis, Audience Reach, Customer Engagement, and Sales. Read more about the five pillars of social media marketing in our next blog.