Local SEO is the technique of optimizing a website for a specific area locally. If you want your web pages to rank for your local business like a store, shop, or restaurant then Local Search Engine Optimization is the right practice for you. Optimizing the website for a local business is to make sure people can navigate and find you both online and offline.

Even though you aren’t getting visitors in your local store, you’re still targeting the right audience that is physically located in the same geographical location. So, it’s better to optimize your website for more visibility and presence in the targeted area.

How does local SEO work?

When you optimize web pages for local searches, you target letting Google know about all your business information that your business is physically located in a specific area and wants to be found by customers locally.

The Ground rule of Local Search results is to optimize your business with a proper address in a region/city. This allows you to create landing pages based on local search results and help the audience find your place with a store locator on your website.

One of the most important checkmarks on your website is the right Local Business Schema markup that allows Google to crawl location pages and index them under the right listing.

But ranking for local searches needs more effort than optimizing your website. The first thing you should do is to create and add all relevant information to your Google My Business account.